hi55 Privacy Policy

1 Introduction

This Privacy Policy ("Policy") sets out how hi55 ("hi55", "we", "us", "our") collects, uses, stores, shares, and protects the personal data of individuals ("you", "your", "Player") who access or use the hi55 online casino and sports betting platform available at hi55.io, including all associated games, services, promotions, and customer support channels.

hi55 takes data privacy seriously. We are committed to handling your personal information responsibly, transparently, and in accordance with applicable data protection principles. By registering an account on hi55 or continuing to use the platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein.

This Policy should be read alongside the hi55 Terms & Conditions and Responsible Gaming policy, both of which form part of the overall agreement governing your relationship with hi55.

2 Personal Data We Collect

hi55 collects only the personal data that is necessary for the purposes described in this Policy. The categories of personal data we collect include:

hi55 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health information unless specifically required by applicable law (for example, health-related information provided voluntarily in connection with a responsible gaming self-exclusion request).

3 How We Collect Your Data

hi55 collects your personal data through the following channels:

• Direct collection: Information you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting customer support, participating in surveys, or responding to promotions.
• Automated technologies: Technical data collected automatically when you access the hi55 platform, including through cookies, pixel tags, session identifiers, and server log files. See Section 9 for more detail on cookies and tracking.
• Third-party sources: Identity and address verification data obtained from third-party KYC and anti-fraud service providers when we conduct mandatory verification checks on your account. Payment data relayed to us by your payment service provider (such as bKash, Nagad, or your bank) when you initiate a deposit or withdrawal.
• Game providers: Gaming session data and technical logs provided by our game studio partners (including Pragmatic Play, Evolution Gaming, Ezugi, Microgaming, NetEnt, and Spribe) in connection with games played on the hi55 platform.

4 How We Use Your Personal Data

hi55 uses your personal data for the following purposes:

• Account registration and management: To create, administer, and maintain your hi55 player account, including processing deposits, withdrawals, and bonus awards.
• Identity verification (KYC): To verify your identity, age (21+ requirement), and payment method ownership in compliance with applicable anti-money-laundering and know-your-customer obligations.
• Service delivery: To provide access to hi55 Casino games, sports betting markets, live casino tables, Andar Bahar, Bingo Adventure, slots, and all other platform features.
• Payment processing: To process your deposits and withdrawals securely through your chosen payment method, including bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and international card networks.
• Customer support: To respond to your enquiries, resolve disputes, and provide technical assistance through live chat and email at [email protected].
• Security and fraud prevention: To detect, investigate, and prevent fraudulent activity, money laundering, and other unlawful conduct on the hi55 platform, including through automated fraud-monitoring systems.
• Responsible gaming: To monitor gaming behaviour, identify potential signs of problem gambling, apply player-requested limits and self-exclusions, and comply with responsible gaming obligations.
• Legal compliance: To comply with applicable laws, regulations, court orders, and requests from competent regulatory or law enforcement authorities, including anti-money-laundering reporting obligations.
• Marketing and promotions: To send you relevant promotional communications about hi55 offers, bonuses, seasonal promotions (such as Eid and BPL cricket season offers), and new game launches — where you have consented to receive such communications or where we have a legitimate interest in doing so.
• Platform improvement: To analyse usage patterns, improve platform performance, develop new features, and personalise the hi55 experience based on your gaming preferences and history.

5 Legal Basis for Processing

hi55 processes your personal data on the following legal grounds:

• Contractual necessity: Processing that is required to perform our obligations under the Terms & Conditions you have accepted, including account management, payment processing, and service delivery.
• Legal obligation: Processing required to comply with applicable laws, including KYC/AML identity verification, age verification, tax reporting, and disclosures to competent authorities.
• Legitimate interests: Processing carried out for hi55's legitimate business interests, including fraud prevention, platform security, customer support quality assurance, and product improvement — provided those interests are not overridden by your rights and interests.
• Consent: Processing based on your freely given, informed, and specific consent, including the sending of direct marketing communications and the use of non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.

6 Data Sharing & Disclosure

hi55 does not sell, rent, or trade your personal data to third parties for their own commercial purposes. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis:

• Game technology providers: Pragmatic Play, Evolution Gaming, Ezugi, Microgaming, NetEnt, Spribe, and other game studio partners, for the purpose of operating games on the hi55 platform and resolving game disputes.
• Payment processors: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank, Visa, and Mastercard network processors, for the purpose of processing deposits and withdrawals.
• Identity verification providers: Third-party KYC and age-verification service providers engaged by hi55 to conduct mandatory identity and document verification checks.
• Fraud prevention and AML services: Third-party fraud detection and anti-money-laundering screening providers that assist hi55 in identifying and preventing unlawful activity.
• IT and infrastructure providers: Cloud hosting providers, database operators, and content delivery network providers engaged by hi55 to operate and maintain its technical infrastructure.
• Legal and regulatory authorities: Law enforcement agencies, financial intelligence units, courts, and regulatory bodies — where hi55 is required by law, regulation, or lawful order to disclose player information.
• Professional advisers: Lawyers, auditors, accountants, and other professional advisers engaged by hi55 in connection with its business operations, subject to strict confidentiality obligations.

All third parties with whom hi55 shares personal data are required to handle that data in accordance with applicable data protection standards and are prohibited from using it for any purpose other than the specific purpose for which it was shared.

7 International Data Transfers

hi55 operates an online platform that may involve the transfer of your personal data to countries outside Bangladesh, including for the purposes of cloud hosting, game delivery, and payment processing. Where such transfers occur, hi55 takes appropriate steps to ensure that your personal data receives an adequate level of protection, including through the use of contractual safeguards with data recipients in other jurisdictions.

8 Data Retention

hi55 retains your personal data for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, regulatory, accounting, or reporting requirements. The key retention periods applied by hi55 are as follows:

• Account and transaction data: Retained for a minimum of five (5) years from the date of account closure or the last transaction, whichever is later, to comply with anti-money-laundering record-keeping obligations.
• KYC verification documents: Retained for a minimum of five (5) years from the completion of the verification process or from account closure, in accordance with applicable AML regulations.
• Gaming and betting records: Retained for a minimum of three (3) years from the date of the relevant gaming activity, for dispute resolution, auditing, and regulatory compliance purposes.
• Customer support communications: Retained for two (2) years from the date of the communication, unless the subject matter requires retention for a longer period (for example, an unresolved dispute).
• Marketing data: Retained until you withdraw your consent to receive marketing communications or until hi55 determines that the data is no longer required for legitimate marketing purposes.

Upon expiry of the applicable retention period, hi55 will securely delete or anonymise your personal data in accordance with its data disposal procedures, unless continued retention is required by law.

9 Cookies & Tracking Technologies

The hi55 platform uses cookies and similar tracking technologies to operate the platform effectively, enhance your user experience, and gather analytics data. The types of cookies used by hi55 include:

• Strictly necessary cookies: Essential for the operation of the hi55 platform, including maintaining your login session, remembering your account preferences, and enabling secure payment flows. These cookies cannot be disabled without impairing core platform functionality.
• Performance and analytics cookies: Used to collect aggregated, anonymised data about how players navigate and interact with the hi55 platform, helping us identify areas for improvement and optimise the user experience.
• Functional cookies: Used to remember your preferences (such as language settings and display preferences) and personalise your experience on the hi55 platform across sessions.
• Marketing cookies: Used to track your interactions with hi55 promotional content and to deliver relevant offers based on your gaming preferences and activity — only where you have consented to marketing communications.

You may control non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of some features of the hi55 platform. For further information about managing cookies, please refer to your browser's help documentation.

10 Security Measures

hi55 employs a range of technical and organisational security measures designed to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:

• Industry-standard SSL/TLS encryption for all data transmitted between your device and the hi55 platform.
• Encryption of sensitive data fields (including passwords and payment identifiers) at rest within hi55's databases.
• Role-based access controls ensuring that only authorised hi55 personnel have access to player personal data, strictly on a need-to-know basis.
• Regular security assessments, vulnerability scanning, and penetration testing of hi55's technical infrastructure.
• Multi-factor authentication options for player accounts to reduce the risk of unauthorised account access.
• Automated fraud detection and account monitoring systems that flag unusual activity for review by the hi55 security team.

While hi55 takes all reasonable steps to protect your personal data, no online platform can guarantee absolute security. If you become aware of any unauthorised use of your hi55 account or suspect a data security incident, please contact our support team immediately at [email protected].

11 Your Data Protection Rights

Subject to applicable law, you have the following rights in relation to the personal data that hi55 holds about you:

• Right of access: You have the right to request a copy of the personal data hi55 holds about you, along with information about how it is processed.
• Right to rectification: You have the right to request that hi55 correct any inaccurate or incomplete personal data held about you.
• Right to erasure: In certain circumstances, you have the right to request that hi55 delete your personal data. This right is subject to limitations where hi55 is required to retain data to comply with legal obligations (such as AML record-keeping requirements).
• Right to restriction of processing: In certain circumstances, you have the right to request that hi55 restrict the processing of your personal data (for example, while a data accuracy dispute is being resolved).
• Right to data portability: Where processing is based on your consent or on contractual necessity, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to object: You have the right to object to the processing of your personal data where hi55 relies on legitimate interests as its legal basis, unless hi55 can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms.
• Right to withdraw consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, please submit a written request to [email protected]. hi55 will respond to all valid requests within a reasonable timeframe. We may need to verify your identity before processing your request to protect against unauthorised access to personal data.

12 Children's Privacy

The hi55 platform is strictly intended for adults aged 21 years and above. hi55 does not knowingly collect, process, or retain any personal data from individuals under the age of 21. If hi55 discovers or is notified that it has inadvertently collected personal data from a person under the age of 21, it will immediately suspend the relevant account, delete all associated personal data, and take appropriate steps to prevent any recurrence.

If you are a parent or guardian and believe that a person under 21 in your care has registered an account on hi55, please contact our support team immediately at [email protected] so that we can take prompt corrective action.

13 Third-Party Links

The hi55 platform may contain references to third-party game providers and payment services. While hi55 takes care to work only with reputable partners, hi55 is not responsible for the privacy practices of third-party organisations. Each third party has its own privacy policy, and we encourage you to review those policies before providing any personal data to a third-party service.

hi55 is not responsible for the content, security, or privacy practices of any third-party websites or services that may be linked from hi55 game interfaces or payment flows.

14 Updates to This Policy

hi55 may update this Privacy Policy periodically to reflect changes in our data processing practices, applicable laws, or platform services. When material changes are made, hi55 will notify registered players via an in-account notification or by email to the address on file, at least seven (7) days before the updated Policy takes effect where practicable.

The date of the most recent revision to this Policy is displayed at the top of this document. Your continued use of the hi55 platform following the effective date of any updated Policy constitutes your acceptance of the revised terms. If you do not agree to the updated Policy, you must stop using the platform and contact support to close your account.

We recommend reviewing this Policy periodically to stay informed about how hi55 protects your personal data.

15 Contact & Privacy Enquiries

If you have any questions, concerns, or requests relating to this Privacy Policy or the way hi55 handles your personal data, please contact our privacy team:

• Email: [email protected]
• Live Chat: Available 24/7 through the hi55 platform
• Response Time: Privacy-related enquiries are typically acknowledged within 48 hours and resolved within 30 days (Bangladesh Standard Time, UTC+6)

Please include your registered account username and a clear description of your request or concern in all privacy-related communications to help us assist you as efficiently as possible. All privacy enquiries are handled in strict confidence by trained hi55 personnel.